This year’s performance included Snoop Dogg, Dr. Dre, Eminem, Kendrick Lamar, and Mary J. Blige. Five accomplished hip-hop artists who in total, have earned 43 Grammys and 22 Number 1 Billboard albums.
Roc Nation, Jay-Z’s entertainment company, is the entertainment advisor of this year’s show.
Kendrick Lamar, Snoop Dogg, and Dr. Dre will perform near where they grew up in the Los Angeles area, as Sofi Stadium is located in Inglewood, California
“I’m grateful to Jay-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment,” Dr. Dre said in a personal statement.
The 2022 Super Bowl halftime show was Mary J. Blige’s second time at the halftime stage. In 2001, Blige made her first guest appearance alongside Aerosmith, *NSYNC, Britney Spears, and Nelly to perform the song “Walk This Way.”
While the past has featured these guest performances from hip-hop artists, such as Travis Scott with Maroon 5 in Super Bowl 53, this is the first year to have a complete “all-star” hip-hop performance.
Speaking on “Monday Night Football” with Peyton and Eli Manning, Snoop Dogg revealed his feelings about his upcoming performance to the NFL players and brothers.
“They [the audience] love to watch a great Super Bowl game and at halftime, they love to see who’s going to perform, so we’re going to give you the greatest performance you’ve ever seen in hip-hop history,” Snoop Dogg said.
With a viewership record of 114.4 million in 2015, the Super Bowl provides “one of the most coveted gigs on live TV with millions tuning in each year,” according to Yahoo! Finance.
Even with this high number of viewers, the Super Bowl notably does not pay its performers.
“We do not pay the artists. We cover expenses and production costs,” said Joanna Hunter, NFL spokesperson on Forbes.com.
But, this reported $10 million coverage is not always enough.
For Super Bowl 55, performer the Weeknd used $7 million dollars of his own money to create his vision of a cinematic experience.
“It’s terrific means of promoting upcoming tours or music…In the week after the halftime show eight years ago, Mars’ Unorthodox Jukebox soared from No. 7 to No. 3 on the Billboard 200 as sales spiked 92% to 81,000; the year before; album sales of Beyoncè’s 4 leapt 59% after her performance,” according to Forbes.com.
This has also shown true for Shakira and J.Lo. With their performance in 2020, Spotify reported a listening growth of 230% for Shakira, while J.Lo’s percentage of listening went up to 335%.
Hopefully, Snoop Dogg will see the same press around his album he recently released, Algorithm, along with his recent drop of “Algorithm: The Movie,” which abcnews.org describes as “an hour-long combination of music videos and artist interviews from his album.”
As of right now, the Super Bowl is looking for 500 people who will serve as members of the Field Team.
Msn.com defines this position as “helping assemble the show stage and move scenic elements on and off the field for the star-laden halftime performance…”
With the requirements of being older than eighteen years old and healthy, attending rehearsals, and proof of vaccination (booster is encouraged), anyone can be paid to help out at the Super Bowl. Tickets are not included.
A statement from Todd Kaplan, Pepsi’s VP of Marketing, said, “Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip-hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip-hop has today. The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years.”
