Crumbl Cookie Craze

By Lillian Ashmore ’22

“Did you guys hear the new flavors for this week?” said Emma Kenchel ’22 as she walked into room 035 one Monday morning. Silence fell over the room as Kenchel pulled up the list of cookies.

“German chocolate cake, berry crunch, peanut butter chocolate and churro,” she said. Her classmates immediately began planning their own 20-minute journey down Northwest Highway for this warm, one-of-a-kind treat.

Crumbl Cookies was founded in 2017 by Utah cousins Jason McGowan and Sawyer Hemsley, who were set on creating the most supreme “tech-driven bakery.”

McGowan and Hemsley formed this empire with quality as the overlying factor of reputation and seamlessness. They knew that with the right technology, their cookie success would soon go viral.

Offering weekly flavors and serving cookies straight out of the oven, Crumbl has upheld its social media “hype.” The taste itself is delicious, but the advertisement behind it is what makes Crumbl a nationwide sensation.

In just a few months, the Crumbl account has accumulated over 1.1 million followers and 10.8 million likes on TikTok alone. Its unique cookie flavors every week have created a new trend on TikTok under the hashtag “#crumblreview,” which now has over 38.4 million view

With Crumbl’s modern approach to an old game, the company’s perfected cookies have blown up on social media. Storefronts constantly have lines wrapped around the corner.

It is no doubt that because of Crumbl’s social media presence, it has become one of the fastest-growing gourmet cookie delivery and takeout companies yet. Its fast and freshly made cookies are always the topic of the week, and the clientele has not grown tired. How can you get bored with over 120 specialty flavors rotating weekly?

Crumbl Cookies’ mission has always been to bring friends and family together using its gooey delicacies, boxed in pink outerwear for all ages. It is easy to say, with the wide selection Crumbl offers, that every cookie sold will put a smile on someone’s face.

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